Watermarks, the ugly brand marks that appear on many photographers images, are something that I see too much of these days. It seems that every photographer stamps a logo image on top of their images in an effort to stop the photos from being copied. Some photographers fear that an illegitimate photographer might snag one of their photos and try to pass it off as their own. Other photographers watermark their images to prevent their customers from printing their images from web preview versions, or simply to insure that credit is given to them should someone want to republish the image on their own website.
Photo courtesy Bodey MarcocciaI have mixed feelings about watermarks on images. On one hand they can be a useful way to earn referrals, on another they tend to ruin a lot of photographs by being so large that the watermark overpowers the rest of the image. There are a number of reasons to both use and not use watermarks, and in this article I am going to describe some of those situations.